Case Study
Search & Discovery
Improving Content Discovery at America's Test Kitchen
Lead Product Designer 2025–2026
As the sole designer on an empowered Search & Discovery team, I led research, navigation strategy, and homepage redesign efforts to improve content discovery across America's Test Kitchen's ecosystemThe ChallengeNearly half of homepage visitors left without engaging with content.
Users relied heavily on search because browsing pathways and navigation structures were confusing.
Research revealed issues across the entire discovery ecosystem—not just the homepage.
The ResearchNearly half of homepage visitors left without engaging with content.
Research & Insights
This is where all your good stuff goes.
Methods
Moderated interviews
Tree testing
PlaybookUX studies
Voice of Customer analysis
Analytics review
Findings
Navigation confusion
Users struggled to understand where content lived.
Search dependency
Search had become the primary navigation tool.
Discovery gaps
Users weren't finding relevant content.
Navigation
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerGet In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.