Search & Discovery
Case StudyImproving Content Discovery at America's Test Kitchen
Lead Product Designer 2025–2026
As the sole designer on an empowered Search & Discovery team, I led research, navigation strategy, and homepage redesign efforts to improve content discovery across America's Test Kitchen's ecosystemThe ChallengeNearly half of homepage visitors left without engaging with content.
Users relied heavily on search because browsing pathways and navigation structures were confusing.
Research revealed issues across the entire discovery ecosystem—not just the homepage.
The ResearchNearly half of homepage visitors left without engaging with content.
Research & Insights
This is where all your good stuff goes.
Methods
Moderated interviews
Tree testing
PlaybookUX studies
Voice of Customer analysis
Analytics review
Findings
Navigation confusion
Users struggled to understand where content lived.
Search dependency
Search had become the primary navigation tool.
Discovery gaps
Users weren't finding relevant content.
Navigation
Navigation
Homepage
Homepage
Search
Search
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerNavigation
Show:
old nav
IA work
tree tests
final header/footer
This is where the top navigation belongs.
Chapter 2: Homepage
Show:
homepage redesign
content modules
personalization opportunities
engagement improvements
Chapter 3: Search
Show:
search audits
slow states
empty states
filter modal redesigns
search vision work
You told me previously you worked on:
Search redesign concepts
Empty states
Slow states
Sort/filter patterns
Future search vision
That's plenty for a chapter.
The ResultsNearly half of homepage visitors left without engaging with content.
Users relied heavily on search because browsing pathways and navigation structures were confusing.
1,400 incremental starts
$250k revenue impact
improved discovery
foundation for personalization