Cook’s
Illustrated

Update the iconic Cook’s Illustrated logo and cover to feel more polished and refined, while preserving its signature, recognizable style.

Magazine Cover Goals:

• Add modern touches to the Cook’s Illustrated magazine cover while maintaining its iconic and recognizable aesthetic.

• Provide multiple cover design options, ranging from minor tweaks to the current design, to exploring the original design from many years ago in a more modern and timeless way.

• Collaborate with different artists to illustrate the covers, ensuring a fresh and dynamic look that keeps the magazine visually engaging and appealing to a contemporary audience.

Logo Goals:

• Edit the Cook’s Illustrated logotype to incorporate visual changes that enhance accessibility, especially when viewed in smaller formats.

• Replace the "Illustrated" serif font with Proxima Nova to improve legibility and modernize the design while maintaining its integrity.

• Thicken the arm on the letter "K" to improve visual balance and clarity.

• Adjust the apostrophe for better visual accessibility, ensuring the logo remains clear and easily readable in all sizes.